URL slug. Google: words in the URL path have "hardly any effect beyond appearing in breadcrumbs." Source
Page length. Google: "The length of the content alone doesn't matter for ranking purposes." Source
Question headings, answer-first, self-contained passages. Google: "no additional requirements" and no "special optimizations" for AI features. The studies behind them are correlational. Source
Facts count, pricing behind "contact us", lists and tables. Same: no Google source, and only correlational studies of AI citations. Source
No longer scored
Headings (H1, order). Google: the order of headings "doesn't matter" for Search, and there is no ideal number. Source
Missing canonical. Google picks a canonical itself when there is none. 26 of 29 canonical warnings were this. Source
Title over 70 characters. Google sets no length limit; it only truncates the title link. Source
Open Graph tags. Google Search doesn't use them. They still shape link previews in chat apps.
Freshness date, ChatGPT quick mode, tabs and accordions. No Google source ties them to ranking or clicks. Source
Fixed
Title. A home page titled with just its brand ("Apple", "Stanford University") no longer warns. Only a vague word like "Home" is the problem. Source
Mobile viewport. initial-scale=1 without width now passes, like Lighthouse. Source
Meta description. <meta property="description"> no longer counts. Google reads only name="description". Source
Readable without JavaScript. A lot of inline script is no longer flagged on its own (Wix and Squarespace pages had their text in the HTML).
H1. A logo image with alt text inside an H1 now counts as an H1.
Sitemap lastmod. Dates written as "2023-07-25 15:25:02" are reported as the wrong format instead of as missing. Source
Very large pages. Internal links and Organization markup are no longer reported missing when we only read the first 700 KB.